What’s the first thing that comes to your mind when you think about the key factors that contribute to the successful completion of a real estate development project? There are numerous factors involved to consider when starting a project. These may include conducting market research and feasibility studies, finding a suitable site, addressing zoning requirements, and so on. However, there is one aspect of development that is often undervalued: community engagement.
What is Community Engagement?
First off, let’s try to define community engagement in the context of real estate development. Community engagement pertains to the active involvement of the developers with the local community. It plays a significant role in a real estate development project as it helps cultivate a shared understanding between the developer and the community. With this shared understanding, developers can meet the community’s expectations and address any concerns more effectively.
Here at Post Pro, we understand the importance of community engagement. That’s why we make it a point to initiate a dialogue with the community before the initiation of a project. We believe that this approach enables us to develop exceptional projects and build strong relationships with the communities we serve.
Rashad Jones-Jennings, also known as “Shadzilla,” was born and raised in a small town in Chattanooga, Tennessee. From a young age, he learned about the harsh realities of life, gaining a firsthand understanding of the longstanding socio-economic disparities that his community grapples with. From a tender age, he observed how the absence of homeownership opportunities, quality education, and job prospects made a significant impact on his community.
Regardless of his circumstances, Rashad was determined to write a different narrative for his life. He excelled academically and received an academic scholarship. And then through basketball, he then received a sports scholarship. With his unrelenting passion for sports, he made a name in the world of professional basketball. Over the course of eight years, he played for a host of teams throughout Europe, South America, and Asia. In 2015, he made the unexpected decision to retire from basketball due to injury; however, his journey to success was still far from over.
In preparation for his transition to real estate, he immersed himself in real estate books and equipped himself with the knowledge needed to succeed in the industry. With his perseverance, he obtained licenses as a real estate agent in both Georgia and Tennessee and eventually obtained his broker’s license. Fulfilling his lifelong dream of becoming a Real Estate Developer, he decided to shift his focus toward developing communities.
Today, Rashad serves as the Chairman & CEO at Post Pro Capital. Leveraging his expertise in acquisitions, management, and structuring multi-million dollar developments, he aims to bring Post Pro Capital to new heights.
Despite his numerous endeavors, he remains deeply rooted in his hometown. Through Post Pro Capital, he aims to revitalize neighborhoods in and around Chattanooga, and he aims to inspire and motivate the young people in his hometown to pursue a career in real estate.
May Rashad’s story serve as a reminder that through hard work and perseverance, with a strong foundation of knowledge, and combined with the right opportunities, and with all these elements aligned, anyone has the potential to succeed in life.