How relationships, capital, and process shape who builds our cities
In many cities today, we’re seeing a familiar pattern: development teams with national reach or out‑of‑state backing often land major projects even in markets where long‑time, local developers have deep roots and nuanced understanding of community needs.
That isn’t just perception it’s a reflection of how private‑public partnerships and large deals are structured in real estate today.
This isn’t about outsiders versus locals. It’s about understanding why certain developers get chosen and how we can ensure that local talent is part of the success story.
There are a few practical reasons this happens:
Large, national developers or out‑of‑state firms often come with deep pockets, strong balance sheets, and institutional capital already in place. Public‑private partnerships often require substantial equity, complex financing, and risk‑sharing structures. Those bigger financial footprints help land deals. (David Shulick)
Government and private partners sometimes gravitate toward names they recognize because it feels like a way to reduce administrative risk. While that isn’t the only measure of capability, familiarity with standards and complex financing can matter in competitive solicitations.
Many public‑private development opportunities involve long, technical, and sometimes over‑engineered applications. These processes rife with legal, financial, and compliance checkpoints can favor firms with teams already familiar with them. That slows down smaller local developers, even if they know the market better.
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Former NBA Player turned Real Estate Investor Rashad “Shadzilla” Jones-Jennings is the Founder of Post Pro Capital. A competitive and tenacious spirit helped Shadzilla rise to the pinnacle of his sport. His vision for Post Pro Capital began on the court. He had the desire to facilitate athletes in their journey to create generational wealth through real estate. Shadzilla played for a host of teams throughout Europe, South America, and Asia, for over eight years, which led to him acquiring a strong network of international investors.
The traits that made him a leader in his sport have led him to a successful career in the real estate industry. Shadzilla has been involved in the industry since 2015, with specialized experience in acquisitions, management, and structuring multi-million dollar developments. As an industry trailblazer, entrepreneur, developer, and investor serving the Southeast real estate market, Shadzilla is a true Game Changer to the industry and a strategic innovator.

Rashad Jones-Jennings, also known as “Shadzilla,” was born and raised in a small town in Chattanooga, Tennessee. From a young age, he learned about the harsh realities of life, gaining a firsthand understanding of the longstanding socio-economic disparities that his community grapples with. From a tender age, he observed how the absence of homeownership opportunities, quality education, and job prospects made a significant impact on his community.
Regardless of his circumstances, Rashad was determined to write a different narrative for his life. He excelled academically and received an academic scholarship. And then through basketball, he then received a sports scholarship. With his unrelenting passion for sports, he made a name in the world of professional basketball. Over the course of eight years, he played for a host of teams throughout Europe, South America, and Asia. In 2015, he made the unexpected decision to retire from basketball due to injury; however, his journey to success was still far from over.

In preparation for his transition to real estate, he immersed himself in real estate books and equipped himself with the knowledge needed to succeed in the industry. With his perseverance, he obtained licenses as a real estate agent in both Georgia and Tennessee and eventually obtained his broker’s license. Fulfilling his lifelong dream of becoming a Real Estate Developer, he decided to shift his focus toward developing communities.
Today, Rashad serves as the Chairman & CEO at Post Pro Capital. Leveraging his expertise in acquisitions, management, and structuring multi-million dollar developments, he aims to bring Post Pro Capital to new heights.
Despite his numerous endeavors, he remains deeply rooted in his hometown. Through Post Pro Capital, he aims to revitalize neighborhoods in and around Chattanooga, and he aims to inspire and motivate the young people in his hometown to pursue a career in real estate.
May Rashad’s story serve as a reminder that through hard work and perseverance, with a strong foundation of knowledge, and combined with the right opportunities, and with all these elements aligned, anyone has the potential to succeed in life.